DrupalCon Munich 2012: Selling Drupal & Web Experience Management to Large Enterprises

This talk focuses on the increasing challenge that Drupal poses to legacy enterprise content management systems within large enterprises. The speaker shares insights from their experiences as part of a Drupal development team, discussing strategies for effectively promoting Drupal while addressing common misconceptions about its security, support, and performance. The session emphasizes the importance of content as a strategic asset and advocates for integrating Drupal within a robust Web Experience Management strategy shared by marketing and IT. By highlighting the strengths of Drupal and recognizing when it may not be the right fit for a specific enterprise, development teams can better advocate for the platform and contribute to its growing community.