DrupalCon Munich 2012: Selling to the Enterprise

1:10:18 · 20 Aug 2012 – 24 Aug 2012 · YouTube

About this talk

This talk introduces the essential components of an enterprise sales team and the processes involved in successfully selling to large organizations. The speaker covers the creation of a sales funnel, detailing stages from lead generation to qualification, and discusses various tools such as discovery letters that facilitate these steps. Attendees will hear personal insights from sales personnel in different roles, including Inside Sales, Outside Sales, and Presales. The session also addresses the reality of RFPs, offering strategies for effective management, optimizing resource allocation, and increasing competitiveness in bidding scenarios.

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DrupalCon Munich - August 2012

20 Aug 2012 – 24 Aug 2012

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