DrupalCon Nashville 2018: A Customer, a Partner and a Software Vendor Walk into a Bar

This talk explores how a customer can successfully engage a service provider and software vendor to foster long-term success. It delves into the challenges faced by TNVacation.com in inspiring visitors to explore Tennessee, particularly the difficulties with their complex content tagging and navigation system. By leveraging D8's component-based content authoring and Lift's personalization engine, Tennessee Tourism was able to redesign their site architecture, effectively connect various content types, and deliver tailored experiences. The session highlights the significant impact of these solutions, including a 29 percent increase in average session duration and a 19 percent decrease in bounce rate.