DrupalCon Nashville 2018: Everybody Loves Performance: Easy Audits and Low-Hanging Fruit

This talk focuses on the critical impact of page load time on user engagement and overall profitability. The speaker explains how to audit page performance with an emphasis on user experience, covering relevant metrics and their measurement in today's digital landscape. Additionally, the session addresses how to evaluate both direct and indirect competition, allowing participants to set ambitious yet achievable performance goals. By identifying low-hanging fruit for improvement, attendees learn how to enhance user experience and recover lost engagement without needing extensive technical expertise. The session is accessible to both technical and non-technical audiences, utilizing free tools that require only a basic understanding of web requests.