DrupalCon Nashville 2018: Seniors and UX Designing for Baby Boomers and Beyond

This talk focuses on the significant demographic shift as the population over the age of 50 continues to grow, projected to exceed thirty-five percent by 2020. The speaker highlights the need for awareness in workplace, civic, and healthcare settings as 78 million baby boomers enter retirement, emphasizing their quick adoption of technology and substantial disposable income. Key topics include developing and understanding personas, leveraging analytics for evaluating engagement and content, and addressing the unique usability challenges that arise when designing for a senior audience. This session is particularly relevant for those interested in UX and accessibility tailored to older adults.