DrupalCon Nashville 2018: Usability Testing is Super Important and Easier than You Think

This talk explores the importance of user experience in enhancing website usability, which can drive engagement, conversions, and even improve SEO. The speaker demonstrates how to conduct effective one-on-one usability tests using minimal resources and time, emphasizing that expensive equipment is not required. Attendees will learn to recruit participants, design tests, understand user feedback, and analyze data. The session is designed for designers, developers, and site owners, welcoming those with varying levels of technical experience to contribute to a better web experience.