DrupalCon New Orleans 2016: Project management case study: Building a Top 10 website

This session explores how a large, volunteer-driven nonprofit organization successfully implemented their new public website using Drupal, highlighting their experiences after two years of operation. The speaker discusses strategies for making data-driven decisions and enhancing product management on a limited budget by utilizing free and low-cost tools. Attendees will discover the advantages of continuous quality improvement through methods such as A/B testing and user satisfaction surveys, as well as the innovative integration with Salesforce. The presentation also offers insights into their mobile-first design approach, which aligns with their diversity, equity, and inclusion initiatives, and features real examples of product management documents, including planning tools and reports. The session concludes with a Q&A to address audience queries.