DrupalCon New Orleans 2016: Theme-driven development launches Travelport onto Drupal

This panel discussion features team members from Mediacurrent who delve into the challenges and solutions encountered during Travelport's transition to a new website. Following a company-wide rebranding and the decision to move away from a proprietary CMS, Travelport opted for an open-source solution that could meet their enterprise-level needs and future objectives. The talk addresses key considerations for evaluating Drupal, the importance of using content and buyer personas to inform development and SEO strategies, and the implementation of theme-driven development with a living style guide. Additionally, the discussion covers improvements in information architecture and customized analytics tracking in Drupal, which enable Travelport to measure ROI and engagement metrics effectively. The outcome is a distinctive website that leverages Drupal's customizability and aligns with Travelport's innovative digital strategy.