DrupalCon New Orleans 2016: Web Personalization for Drupal: Your Roadmap to Get Started

This talk introduces the fundamentals of web personalization, emphasizing its importance in enhancing user engagement and boosting conversion rates. The speaker highlights common use cases for personalization, outlines the necessary prerequisites for implementing a personalization strategy on Drupal, and explains how the approach differs between authenticated users and anonymous visitors. Additionally, the session details why Drupal is a superior content management system for executing effective personalization strategies. Tailored for a broad audience, both technical and non-technical, the session includes practical demonstrations, tips on contrib modules, and real-world examples to facilitate understanding of Drupal's personalization capabilities.