Open Personalization with Apache Unomi & Mautic Workshop / DrupalCon North America 2021

This talk covers the integration of open Customer Data Platforms (CDP) and personalization strategies using Apache Unomi and Mautic. The speaker discusses how these technologies enable businesses to leverage user data for improved marketing efforts and create personalized customer experiences. Key topics include data management, user profiling, and automated campaign delivery, providing insights on optimizing customer engagement through open-source solutions. Attendees will gain an understanding of implementing these tools effectively within their marketing workflows.