DrupalCon Portland 2013: CHARTING A NEW DIRECTION: WHY THE CEO MATTERS MORE THAN THE DEVELOPER

This talk discusses the need for Drupal to shift its focus from the IT department to the marketing department to effectively compete with commercial content management systems. The speaker emphasizes the importance of aligning features with the interests of decision-makers, specifically highlighting the need to prioritize conversions and revenue over developer-centric functionalities. By advocating for a marketing-oriented approach, the session encourages attendees to rethink strategies around content modeling, APIs, and developer priorities, ultimately leading to enhanced engagement with stakeholders who control the budget. This shift in perspective aims to drive business success through improved content marketing strategies and automation.