DrupalCon Portland 2013: MARKETING AND SELLING DRUPAL -- A LIVELY PANEL DISCUSSION

This panel discussion focuses on the strategies to better position, sell, and market Drupal in an increasingly competitive CMS landscape. The speakers, featuring a range of expertise including a Drupal Association employee, an award-winning agency owner, and an experienced conference presenter, share success stories from enterprise-level Drupal projects. They explore how boutique agencies can secure multi-million dollar engagements against larger proprietary systems, and discuss effective marketing activities, the value of responding to RFPs, and ways to engage with the local Drupal community. Attendees are encouraged to contribute their thoughts on additional topics for future discussions.