DrupalCon Portland 2013: THE AUTHENTICITY ADVANTAGE:CREATE LOYALTY

This talk explores the crucial role of trust in today's hyper-connected world, highlighting its significance over product quality and knowledge. The speaker emphasizes that authenticity is key to building trust, defining it as being true to what you claim. By delivering on promises, companies can foster loyalty among consumers who are increasingly discerning. Attendees will learn how to uncover their company's authentic identity and create customer experiences that enhance trust and loyalty.