DrupalCon Portland 2013: USER EXPERIENCE FOR ONLINE EDUCATION

This talk focuses on the importance of user experience in online education, highlighting the significant commitment users make when engaging with flexible, self-paced degree programs. The speaker discusses the unique opportunities for research and usability testing that arise for user experience designers in this context. Additionally, the presentation explores the intersection of user experience and marketing, emphasizing the valuable skills that user experience professionals contribute to marketing efforts. By sharing insights from their work at UniversityNow, the speaker illustrates how an integrated approach can enhance understanding of the student base and improve collaboration between user experience, marketing, and customer service teams.