DrupalCon Prague 2013: INTRODUCING USER-CENTERED DESIGN IN A 100.000+ PERSON CORPORATION

This talk explores the challenges of promoting user-centered design within a large corporation utilizing Drupal. Marek, an established Designer, Themer, and Developer in the Drupal community, shares his experiences from freelance work to his current role at one of the world's largest banks. He discusses the importance of user research and how it can significantly impact project outcomes and team dynamics, particularly when shifting from a management-focused approach to one that prioritizes user needs. Attendees will gain insights into successfully advocating for UX improvements and practical research methods that can enhance conversion rates in their own projects.