DrupalCon Seattle 2019: Deep Cleaning: Creating franchise model efficiencies with Drupal 8

This case study examines the technical intricacies involved in the implementation of Drupal 8 for COIT, a company facing multiple challenges due to an outdated website. The speaker discusses the necessity for a seamless migration from a multi-site architecture to a more efficient domain-access model, highlighting the importance of maintaining a distinct brand presence across their 100+ franchise locations in the U.S. and Canada. Key topics include optimizing the mobile user experience for conversions, creating localized interfaces that align corporate messaging with local promotions, and implementing dynamic, SEO-optimized sitemaps. Attendees will gain insights into reducing architectural complexity while enhancing the overall performance of the site, making this session ideal for those considering a large-scale Drupal 8 implementation or managing regionalized content.