DrupalCon Seattle 2019: Lighting Talk #2: Creating Alignment with Core Modeling

This talk explores the challenges of aligning an organization's content needs with its audience's expectations during a website redesign. The speaker discusses a Venn diagram approach used by a university content manager to highlight the minimal overlap between organizational goals and user requirements. They introduce the core model process, which focuses on finding alignment between business objectives and user tasks, addressing aspects such as page accessibility, content availability, and call-to-action placement. Attendees can gain insights into how the core model can be effectively utilized for evaluating their organization's website content.