DrupalCon Seattle 2019: Panel: Digital Marketing and Analytics

This panel of experts discusses the importance of a holistic approach to content, design, and analytics in creating a comprehensive digital marketing experience. The session covers how to enhance personas to improve communication across digital platforms, emphasizing the significance of user experience (UX) and design in capturing and retaining viewer attention. The speakers also delve into analytics, demonstrating how to leverage meaningful data for informed decision-making. Attendees will gain insights into various tools for persona creation, research techniques for deeper personas, user testing strategies, and principles of effective web design and content strategy that link business value to web analytics.