DrupalCon Seattle 2019: Teaching Big Blue to Dance: A Content Transformation Story

This talk discusses IBM's strategic decision to transform its web content creation by adopting Drupal as its new content management system. The speaker covers the key selection criteria that led to this choice, the evaluation process of Drupal against other contenders, and the strategy for migrating from legacy systems. Additionally, the session addresses team structures that facilitate integration between business and technical teams, the high-level architecture of IBM's Drupal implementation, and its role within the overall Marketing Platforms ecosystem. Attendees will gain insights into the challenges of transforming an enterprise website and will be equipped with practical materials for their own transformations, catering to all levels of expertise in Drupal.