DrupalCon Seattle 2019: Unpacking a Personalized Experience

This talk covers the intricate process behind delivering effective personalization in customer experiences, emphasizing that the end result is just one aspect of the journey. The speaker explores the various components required to create a personalized experience, starting from operators to the end user. Attendees will gain insights into the necessary frameworks, use cases, and best practices that can be applied within their teams to successfully handle personalization initiatives. This session provides valuable guidance on establishing the right processes to ensure impactful customer interactions.