Transforming Drupal Agency Ops using Gleicher's Formula for Change

In this talk, Hetal Mistry explores the concept of cognitive ease, explaining how agencies can fall into complacency during stable times, leaving them vulnerable to disruptions in the business environment. She shares insights on using Gleicher’s Formula for Change to foster resilience and adaptability within agencies, emphasizing the need for a clear vision and actionable first steps to overcome resistance. Mistry illustrates her team's journey of transforming operational and financial decision-making, demonstrating how they leveraged dissatisfaction and clarity to create momentum for change. This session is aimed at those familiar with the Drupal agency ecosystem and interested in sustainable growth strategies and change management techniques.