DrupalCon Vienna 2017: Back to the Future: No More Static Mockups!

This talk focuses on the challenges of translating static design representations into functional websites, particularly critiquing design tools such as Photoshop and SketchApp. The speaker examines how these tools set unrealistic expectations for clients and inadequately support responsive design, leading to discrepancies between client approvals and final products. He proposes alternatives like using PatternLab and component-based design principles, allowing clients to interact with and approve a prototype that accurately reflects the final product. By advocating for a direct coding approach using HTML, CSS, and JavaScript, the speaker aims to improve project outcomes, client satisfaction, and developer experiences within Drupal theming. This session combines conceptual insights and practical advice, making it accessible to attendees with a basic understanding of Drupal.