DrupalCon Vienna 2017: Know your teams, Know your customers

This talk focuses on the challenges of managing developers and serving customers in a global context, particularly the impact of cultural differences on project success. The speaker discusses intercultural management, highlighting the dimensions of cultural differences that organizations must navigate to thrive in a multicultural environment. Attendees will learn how to foster cross-cultural competencies to enhance team effectiveness and business operations worldwide, along with real-world examples from countries such as the US, UK, France, and India. The session explores how varying perceptions of time, quality, and commitment influence team dynamics and customer relationships, as well as how power distance, individualism, and uncertainty avoidance shape behavior in complex situations.