ISTA Conference 2025

Augmentation or Replacement: AI's impact on Senior Managers

23:40 · 16 Oct 2025 · YouTube

About this talk

In this talk, Hamza Mudassir, founder of Strategize.inc and a lecturer at the Cambridge Judge Business School, explores the innovative use of agentic AI in strategic planning. He discusses insights from his influential Harvard Business Review article, where he benchmarks advanced AI models against human CEO decision-making in the automotive industry. Through the lens of roleplaying large language model agents, Mudassir demonstrates how these simulations can enhance strategic decision-making in volatile environments. His extensive background includes leading significant corporate transactions that generated substantial shareholder value and advising the UK government on national cybersecurity strategies, underscoring his expertise in the intersection of AI and corporate strategy.