From “No Time for GitOps” to Enterprise Adoption: Selling Flux... Lucas Hornung & Christian Matthaei

This talk features Lucas Hornung and Christian Matthaei from Tchibo GmbH, focusing on the evolution of GitOps adoption within a traditional retail environment. They discuss how shifting the narrative from technical tools like Flux to compelling stories about developer challenges and business value led to a significant change in perspective among management and developers. The speakers draw inspiration from renowned authors on storytelling and persuasion, highlighting the importance of creating memorable narratives that resonate with stakeholders. The presentation illustrates how a simple, relatable message transformed GitOps from a neglected concept into a strategic priority within Tchibo.