KubeCon + CloudNativeCon Europe

Lightning Talk: “Naming Things Is Hard”: A Guide to Naming Using Network Science - Nick Travaglini

5:03 · 23 Mar 2026 – 26 Mar 2026 · YouTube

About this talk

This talk features Nick Travaglini from Honeycomb.io discussing the challenges of naming within software as a socio-technical system, particularly in the context of custom OpenTelemetry instrumentation. The speaker explores how organizations can create effective naming conventions that enhance the value of telemetry data while addressing the difficulties faced in achieving unified naming. Drawing on insights from network science, the session provides guidance on organizing teams to develop optimal naming strategies and examines what constitutes a "best" name in this context.