NODES AI 2026 - Building a Customer-Intelligence Brain: How GraphRAG Turns Data into Decisions

In this session, Eckhart Boehme discusses "Building a Customer-Intelligence Brain: How GraphRAG Turns Qualitative Data into Decisions," focusing on the transformation of unstructured qualitative customer data into actionable insights. The talk demonstrates the creation of a Neo4j-powered Customer-Intelligence system, illustrating how nine interviews were converted into a structured graph using the 12 Elements of Customer Progress Design for the Experience Management Global Collaborative. The speaker explains the design of the data model, how to leverage queries to reveal hidden patterns, and the role of Neo4j’s GraphRAG and AI Agents in automating decision-making processes. Attendees will discover the value of knowledge graphs in enhancing customer understanding and decision automation across various roles.