About this talk
This talk presents the journey of developing a new brand identity for Present to Succeed, highlighting the collaboration with Studio Punkt over six months. The speaker discusses the motivation behind the evolution of the brand in light of its expansion to a global audience, including events in London. They emphasize the need for a scalable and adaptable brand identity system that can support various themes and markets each year. Viewers can gain insight into the behind-the-scenes process of creating a strong and recognizable global brand.
