Design That Sells – The Power of Visual Storytelling

🚀 Date: September 25, 2025 (Thursday)
✨ Time: 7:00 PM (EET)
✨ Online – free seminar
✨ Live video link: https://creative.softuni.bg/seminars/1807/design-that-sells-the-power-of-visual-storytelling

ℹ️ About the Event:
How can design become a powerful sales tool?
This seminar explores the journey from the challenge of clearly communicating design concepts to the solution – visual storytelling. It will also address the role of artificial intelligence as the “elephant in the room” – how to use it as a tool rather than seeing it as a threat.

✨ Practical session:

• Creating a visual story for a sample project;
• From an initial ArchiCAD sketch, through AI tools, to a final D5 animation;
• How this process helps businesses communicate more clearly, persuasively, and competitively.

Real-life examples from DEN design will showcase the impact of visual storytelling in practice.

🎟️ Speaker: Ivan Kunchev

• Architect and founder of DEN design (founded 2012) with a mission to make modern, functional homes accessible to more people;
• Focus on residential buildings, single-family houses, interiors, and renovations;
• Founder of ARVY studio (2021) – specialized in architectural visualizations, animations, and VR;
• Actively integrates AI tools and new technologies in his practice;
• Believes that visual communication is the key to trust and success with clients.

👥 Perfect for: architects, interior designers, visualization experts, marketing professionals, and anyone eager to learn how visual stories turn ideas into sales.