How Facebook and Instagram Find Customers for Business: The Strategy of Successful Companies

📅 Date: March 5, 2026

🎙️ Speaker: Snejina Manova – founder of DigiLatte and performance marketing expert with 14 years of experience in digital marketing and behavioral psychology, Bulgaria

🔐 About the event:

Watch a free online seminar on "How Facebook and Instagram Find Customers for Business: The Strategy of Successful Companies" on March 5, 2026 (Thursday) at 19:00 with speaker Snejina Manova.

This is a practical seminar on building a steady client flow through an intelligent combination of organic content and Meta Ads. Most businesses publish content that looks "correct" – tips, educational posts, beautiful photos of products. However, they see no actual inquiries for months or conversely – run ads that generate traffic but profiles fail to convert visitors into customers. The truth is successful businesses do not separate organic content from ads.

During this event, participants will learn how to create content that not only gets liked but sells, and how to boost it with ads that attract the right people. Real cases from Bulgarian and international businesses will be examined, along with concrete content formulas and a step-by-step system to turn a profile into a lead-generating machine without chasing clients, cold calls, or spam messages. Participants will also learn to recognize the 5 main types of content that successful businesses use (and why ordinary "tips & tricks" are not among them).

Skills acquired by participants:

• Create case studies and "behind the scenes" content that builds trust faster than recommendations;
• Structure their profile so cold visitors from ads understand in 30 seconds what the brand offers and why to trust it (bio, highlights, pinned posts);
• Analyze profiles of successful competitors – both Bulgarian and international – and identify what they do that is missing in their own profile;
• Differentiate awareness content (attracting) from conversion content (closing sales) and when to use each;
• Set up Meta Ads campaigns that bring people already in the right mind-state for purchase;
• Create a content calendar that is not random but follows the logic of the customer journey.

This seminar is suitable for business owners, marketing specialists, entrepreneurs, freelancers, and eCommerce brands who want social media to bring real sales, not just likes.

About the speaker:

Snejina Manova is the founder of DigiLatte and a performance marketing expert with 14 years of experience in digital marketing and behavioral psychology. She has worked with international brands such as Johnny Walker, Baileys, Moet, Diageo, Guinness, Smirnoff, and Evrotrust. Currently, she works mainly with eCommerce brands and helps small and medium businesses through training and consulting. She specializes in transforming ad campaigns and achieving high results. More about her work can be found at https://digilatte.bg/.

URL: https://digital.softuni.bg/events/4138/how-facebook-and-instagram-find-customers-for-business-the-strategy-of-successful-companies