Marketing in the AI Age: How AI Changes the Game and the Player 2025

📅 Date: Thursday, November 20, 2025
🕐 Time: 7:00 PM – 10:00 PM EET
📍 Location: Sofia, Bulgaria
🎟️ Admission: Free (registration required)

📝 Description:
AI hasn’t just changed marketing technology—it’s redefining what it means to succeed as a marketer.
In a world shaped by AI-powered search and content, your customers discover, decide, and expect differently.
This event is about how to adapt to those shifts and use AI not just to keep up, but to lead.

🎯 What you’ll learn:

• How AI is reshaping the buyer journey and redefining the modern marketer;

• How to adapt your strategy for the age of AI-powered discovery;

• Practical tips to use AI for productivity and automation—so you can focus on what matters most;

• Real examples, real experiences, and real insights from marketers who work with AI every day.

This isn’t about hype. It’s about how real marketers are evolving—and how you can too.

📢 Agenda:

• 7:00 PM – 8:00 PM – Session & Q&A

• 8:00 PM – 10:00 PM – Networking

🎙️ Speakers:

• Denitsa Pencheva-Valtchanova – Campaign Manager in the Demand Generation team for the DevTools product group at Progress. Previously led the SEO channel and focuses on how marketing tactics drive real business outcomes. Passionate about how AI is reshaping marketing and unlocking new growth.

• Preslav Atanasov – Senior SEO Specialist at Progress with experience in technical optimization and content strategy. Passionate about turning research into content opportunities and staying ahead of search trends.

🎟️ Language: Bulgarian
📢 See you there!