Will AI Lead to More Killed Ideas?

📅 Date: December 16, 2025, 19:00
🎟️ Speaker: Nikolay Dimov
✨ Watch live: https://digital.softuni.bg/events/4094/will-ai-lead-to-more-killed-ideas

ℹ️ About the Event:
In advertising and marketing, there's always been one painful phenomenon — the “killed” idea. Brilliant concepts that never make it to production. With the rise of artificial intelligence, this dynamic is shifting rapidly. But how?
Will AI empower creatives — or bury even more ideas?

This seminar explores the crucial question:
Does AI fuel creativity, or does it threaten it?

Participants will learn:

• Why so many ideas die inside the creative industry

• How AI has already changed brand communication

• Whether AI-generated ideas are easier to pitch and sell

• When AI becomes a threat to creative work and why that affects sales

• The conflict between AI’s rationality and the magical illogical nature of people

• What creativity means when AI can generate thousands of concepts instantly

Expect an honest, sharp and insightful look into the future of creativity in the AI era.

🎟️ About the Speaker – Nikolay Dimov

Nikolay is a marketer and creative professional with 10+ years of experience. He runs a creative agency and is one of the creators of Dead Ideas Day – the world’s first festival dedicated to unrealized creative concepts.
Learn more: https://deadideasfest.com/
He believes that every idea carries value — even the ones that never get published — and is deeply engaged with the conversation about AI’s impact on creativity.

✨ Watch for free: via the link above.