A tech leader's playbook: Galvanising product & tech organisations to deliver repeated success
About this talk
In this talk, Crystal Hirschorn, VP of Engineering at Zoa, explores the "working backwards" principle, illustrating how to envision the future of a company across various time horizons. She emphasizes the importance of fostering buy-in from executive leadership to engineers by creating a narrative that inspires trust and motivation. Drawing from her extensive experience as a global engineering leader, she shares practical lessons to develop a tech blueprint that aligns the technology roadmap with business strategy, ensuring that the engineering team delivers genuine product and commercial value. Additionally, Hirschorn discusses strategies for making informed risks and decisions as a CTO, aiming to enhance leadership effectiveness within the tech landscape.