DrupalCon Amsterdam 2019: Communication strategy to build digital experiences that connect.

Tracy Evans and Jeffrey McGuire from Open Strategy Partners GmbH discuss how utilizing Drupal can lead to remarkable digital experiences, emphasizing the importance of a well-defined communication strategy alongside technical implementation. They address common pitfalls that developers face, such as focusing solely on technical features like modules and front-end frameworks without considering the primary goal of effective communication. The session guides attendees through the process of discovering and creating a communication strategy, while also offering tools and workflows to implement this approach for themselves or their clients.