DrupalCon Amsterdam 2019: Content Marketing for Drupal Agencies: Strategy for 1100% growth

In this session, Arora Devanshu and Vidhatanand V from OpenSense Labs explore the importance of aligning content strategy with technical expertise to drive business growth. They share insights on achieving an impressive 1100% increase in organic traffic over eight months, focusing on creating valuable content without resorting to quick hacks or black-hat tactics. Attendees will learn how to formulate an effective content strategy for an agency, identify the most effective content formats, measure success, build a lean team for content goals, and select the right marketing channels for their content efforts.