DrupalCon Amsterdam 2019: Drupal marketing headstart for local associations

This talk features Jeroen van den Berg from the Dutch Drupal Association, who discusses the organization's marketing efforts to promote Drupal to a wider audience of potential brands, users, and decision makers. He explores the strategy behind understanding the target audience, the investment in marketing, and the growth of the Drupaljam event to include a dedicated Business Day. The session emphasizes the importance of reaching new developers and organizations, as well as maintaining a Partner Program, to establish Drupal as a competitive digital experience platform. Jeroen's insights, drawn from his experience in technology and marketing, aim to inspire local marketing initiatives that unite associations for a common goal.