DrupalCon Amsterdam 2019: Expanding Drupal Universe: How new technologies help find new customers

In this talk, Ashish Goyal and Shashank Merothiya explore how retailers can enhance customer engagement, drive store traffic, and create memorable experiences using Drupal in conjunction with emerging technologies like Augmented Reality (AR) and Virtual Reality (VR). They discuss a case study demonstrating how Drupal can simplify the management of various retail locations and applications, particularly focusing on its integration with AR tools like YouCam for a major skincare and makeup brand. The speakers address the advantages and challenges of utilizing Drupal as an extended Content Management System for AR experiences, and provide insights into best practices and use cases for retail innovation.