DrupalCon Amsterdam 2019: Pains And Gains Of Bringing Agile ABM Marketing To A Global Drupal Agency

This talk features Nathan Roach, Madhura Birdi, Priyasha Agnihotri, and Sheshank Anand from Axelerant as they share their journey of implementing Account Based Marketing (ABM) in the context of an agile transformation at a global Drupal agency. They explore the challenges and successes of adopting what they call Account Based Agile Marketing, providing insights into account-specific, sales-driven, and issue-focused marketing strategies. Attendees can expect an unfiltered perspective on navigating the complexities of blending agile methodologies with account-based practices.