DrupalCon Amsterdam 2019: The Good, The Bad, and The Data: Marketing Strategies

In this session, Felix Morgan from Amazee Group explores marketing strategies for businesses involved in open source software. He emphasizes the importance of addressing not just leads, but a holistic approach to positioning that includes understanding personas and stakeholders beyond the buyer. The talk also discusses the significance of crafting compelling narratives within the community and highlights essential data metrics that should be measured and the optimal timing for these assessments. This session provides valuable insights for those creating, customizing, and contributing to open source software for their clients.