DrupalCon Amsterdam 2014: Launching a Flagship eCommerce Site with Drupal and Drupal Commerce

This talk features a case study on the development of the Content Driven Commerce website for Lush, a UK-based company specializing in ethical and natural handmade cosmetics. The speaker discusses how the Lush Digital team utilized Drupal and Drupal Commerce to align the website's storytelling with product offerings, employing an agile development process alongside real-time design advancements. Key topics include the use of a Jekyll-powered style guide for prototyping, complex page layout strategies in Drupal, and the integration of third-party systems to enhance functionality. The session also highlights the significant lessons learned from this large-scale, multi-partner project, which began development in August 2013 and launched successfully in April 2014.