DrupalCon Austin 2014: AMERICAN RED CROSS - DESIGNING FOR DISASTERS

This talk by Chaz Chumley focuses on the development of an online community for the American Red Cross aimed at enhancing disaster preparedness through collaboration and knowledge sharing. The speaker discusses the initial challenges faced, such as complex features overshadowing the basics like account creation and content uploads. The session highlights how the team improved user experience by streamlining community participation pathways, integrating calls to action, and promoting crowdsourced content sharing. Key topics include mobile and low-bandwidth accessibility, multilingual content, responsive design, and post-launch analytics, all aimed at creating a more informed and engaged global audience.