DrupalCon Austin 2014: FROM CONTENT STRATEGY TO DRUPAL SITE BUILDING - CONNECTING THE DOTS

This talk focuses on the importance of content strategy within Drupal site-building, addressing concerns such as displaying content on various devices and enhancing user engagement through effective content creation and social media tactics. The speaker illustrates practical implementations of diverse content strategies using specific examples and available Drupal modules, aiming to equip attendees with essential tools for collaboration with content strategists. Key topics include best practices for building content types, effective use of vocabularies and alternative categorization methods, and the development of menus and navigation systems. The presentation also covers the significance of editorial calendars, workflows, and analytics in measuring the impact of content strategies. Attendees can expect to leave with actionable insights derived from real-world applications and successes, highlighting the efficacy of a well-defined content strategy in driving site growth.