DrupalCon Austin 2014: IMPROVING THE ROI OF YOUR DRUPAL WEBSITE

This talk addresses the challenges faced by content marketers in the evolving landscape of social media and web conversion rates. The speaker explores the necessity for measurable metrics to demonstrate ROI, as companies shift control of the CMS and website budget from IT to Marketing. Key topics include strategies for increasing conversions, the diminishing effectiveness of traditional tactics such as Facebook posts and SEO, and the importance of balancing personable content with advertising. Additionally, the session highlights essential metrics to report to stakeholders and discusses various Drupal tools that can assist in achieving these goals.