DrupalCon Austin 2014: LET'S GET UNCOMFORTABLE: EMBRACING FEAR AND RISK AS PARTS OF A UX PROCESS

In this talk, Ken Woodworth explores the fear of failure and its impact on creativity and innovation within design processes. He emphasizes the importance of stepping out of comfort zones and embracing change as a constant in the tech industry. The session covers techniques to approach daily challenges, including engaging exercises like audience surveys, content inventories, and brand discovery, which foster a deeper understanding of projects. Ken shares insights on empathy in the design process, addressing user goals, client concerns, and team collaboration, while also highlighting methods to evaluate and enhance design workflows. As Vice President of Design at Aten Design Group, Ken brings over 13 years of experience to the discussion, shedding light on the evolution of web design and user experience.