DrupalCon Baltimore 2017: BCBS.com: Pushing the Design Limits with Paragraphs

This talk features key members from Blue Cross Blue Shield Association and Oomph, Inc. as they delve into the UX and design strategies that informed the development of a major healthcare insurer's website. The case study explores the benefits of a flexible component-based design system combined with the Paragraphs module, particularly in a corporate environment with multiple content owners. By emphasizing a content-first design strategy during the Discovery phase, the speaker discusses the implementation of various design patterns and illustrates how BCBS.com web admins can manage the format, placement, and usage of design components on individual pages. Attendees gain valuable insights into creating a strong user experience for large-scale projects centered around content-first design principles.