DrupalCon Baltimore 2017: Content Strategy in Popular Culture, Part Deux

This talk explores the intersection of pop culture and content strategy, examining how elements from movies, music, comic books, and video games can enhance online content efforts. The speaker discusses how Niantic developed Pokémon Go using psychological models to attract a broad audience, and the strategic decisions made by artists like Jay-Z, Beyoncé, Drake, and U2 when releasing albums with little notice. Additionally, the session highlights Marvel's innovative approach with its B-lineup and how it contrasts with DC's struggles. By emphasizing practical applications over theoretical concepts, this presentation provides actionable insights for building an audience through authentic content, supported by examples from live Drupal projects.