DrupalCon Baltimore 2017: Cultivating a Digital Ecosystem: Do you have a holistic digital strategy?

This talk addresses the need for organizations to create a digital ecosystem that enhances customer experiences through a cohesive digital strategy. The speaker discusses the distinction between digital and IT strategies, emphasizing the importance of integrating various technology solutions across delivery channels. He explores methods to cultivate customer interactions by mapping touchpoints and designing experience roadmaps that build consistent messaging and branding. By identifying customer journeys and connecting digital channels, this presentation highlights the critical elements required for a brand's ecosystem to thrive. Nikhil Deshpande, a leader in state government and director of GeorgiaGov Interactive, draws on his experience in implementing digital solutions to engage and educate professionals at all levels.