DrupalCon Baltimore 2017: Who Cares About Lead Capture Anyway?

This talk addresses the challenges developers face when collaborating with marketing teams on projects. The speaker, head of a digital marketing agency, shares simple yet effective strategies to bridge the gap between development and marketing goals, ultimately transforming developers into valuable assets for marketing initiatives. Attendees will learn how to enhance websites for lead generation, content marketing, and brand awareness through practical techniques for creating landing pages, forms, and workflows that boost conversions. Key topics include the visitor's journey, social media integration, analytics, and effective use of tools like Google Tag Manager. This engaging session is designed for designers, marketers, and site owners who want to elevate their approach to lead capture and client success.