Accelerating Transformation in Web Accessibility on Enterprise Level

This talk explores the significance of digital accessibility and the challenges faced when implementing it on an enterprise level. The IT and Global Marketing teams from a leading global food company present a case study detailing their digital transformation journey in accessibility, focusing on strategies and best practices applied to Drupal and ecommerce websites. The session targets professionals in large organizations planning to adopt accessibility standards and tools, as well as design and development agencies involved in creating inclusive digital experiences. Key topics include accessibility testing methodologies, essential tools for implementation, and establishing metrics to sustain accessibility initiatives over time. No prior knowledge is required to participate.