Helping nonprofits personalize Drupal websites with a CDP

This talk explores the introduction of personalization on nonprofit websites, specifically focusing on the successful pilot at Boston Children's Hospital using the Lytics Customer Data Platform. The speaker discusses the key benefits of website personalization, the role of a CDP for scalability, and how to identify low-effort, high-return pilot use cases. Attendees learn about the project planning steps involved in implementing these strategies and how Lytics can integrate the website with other marketing technologies, enhancing communications and analytics. This session is geared towards those managing content on Drupal websites who are eager to adopt personalization effectively.